Every customer.
Every conversation.
One operating system.
DealerCRM replaces the patchwork of CRM, phone system, marketing tools, and DMS add-ons that dealerships duct-tape together. One platform. OliviaAI inside. Built by voAIce for how dealers actually sell.
Seven big systems. One calmer workday.
The newest capabilities are not add-ons. They share the same customer record, the same dealership data, and the same OliviaAI context — on the web, in the native apps, and during the call.
DealPassport Opportunity Flow · reverse digital retailing
Set the rules once. Keep the right deals moving.
Opportunity Flow continuously finds supported customer-to-unit paths and acts inside dealership-set guardrails, without routine release. DealRoom is the protected bidirectional remote-desking workspace for versioned proposals and counters. At certified, data-ready rooftops, the current exact-linked slice can open and send automatically only when every live gate passes. Other rooftops or actions remain Shadow, an optional Draft, or a Not-sent Exception.
See Opportunity Flow and DealRoomLoyalty that lives in your service drive.
Tiers with real benefits and budget caps, automatic earning from every closed repair order and delivered deal, member standing at write-up, and an honest redemption flow that never shortchanges a member. OliviaAI keeps every member informed — on consented channels only.
See how it works Branded RCS · iPhone & AndroidYour dealership's name on the message thread.
RCS messaging carries the store's name and logo with verified-sender trust. Rich vehicle cards with tappable actions — book a test drive, apply for credit, get directions — designed appointment passes with one-tap confirm, read receipts, and reactions. SMS fallback is automatic.
See it on your own phone The Tower · live floor commandThe floor log that writes itself.
Floor visits create themselves from arrivals, license scans, and meetings. Up rotation, TO dispatch, and showroom TV boards keep the whole floor visible — no clipboard, no manual desk log. Built for auto, RV, powersports, and marine floors.
One phone · every deviceThe call screen finally knows the customer.
Inbound and outbound calling on desktop and mobile, with hold, transfer, keypad, recording, transcript, notes, Call Goals, and the live relationship brief beside the conversation.
AutoPencil 2 · credit built inStructure the deal without leaving the deal.
A simpler workspace for finance, lease, cash, balloon, and one-pay, including cash out-the-door rolls, live taxes and fees, embedded credit prescreen or full pull, and customer pre-qualification from the eBrochure.
Customer Snapshot · live intentKnow how to open before you say hello.
A quiet status strip shows stage, ownership, service loyalty, recency, active deal, fresh credit, and OliviaAI's next likely motion. Website visits, eBrochure opens, saves, and replies keep the read current.
Service history · across providersA repair order people can actually understand.
Open and closed repair orders now read consistently across supported DMS providers, with vehicles, operations, totals, issue summaries, and detail available on the customer profile and in the native apps.
Three things every dealer needs. One platform that nails them.
OliviaAI everywhere
OliviaAI doesn't sit in a sidebar — she answers calls, drafts texts, summarizes relationships, schedules follow-ups, and keeps every conversation moving while your reps sleep.
Complete customer picture
Every call, text, email, Facebook, Instagram, and WhatsApp message, browse, appointment, deal, and trade-in lives on one timeline. No silos. No "what did we last say?" Reps walk in already knowing.
World-class vehicle data
100,000+ vehicles across 5 verticals — meticulously compiled and continuously kept current. Specs, photos, floorplans, residuals. Yours, not licensed.
The first sales assistant that actually closes the loop.
Other tools draft suggestions and wait for someone to click send. OliviaAI executes — picks up the phone, answers in your voice, books appointments, follows up at the right moment, and hands off to a human only when she should.
Configurable per dealership. Hours, tone, restricted topics, escalation rules. Your guardrails, her output.
She doesn't just talk. She takes action.
Most "AI assistants" generate text and stop there. OliviaAI is a true tool-using agent — every conversation can capture data, query inventory, book appointments, transfer calls, and update your CRM in real time. Same call. Same chat. No human stitching the pieces together.
She closes loops, not just sentences.
- Capture lead infoName, phone, email, vehicle interest — captured into a CRM record mid-conversation.
- Schedule appointmentsReads the rep's calendar, books the slot, sends confirmations both ways.
- Reschedule & cancelCustomer wants to move it? Done. Wants to cancel? Logged with reason.
- Search live inventory"Got that in white?" She queries your stock in real time and answers honestly.
- Send eBrochures"Want me to send you the spec sheet?" Yes? Already in their text inbox.
- Transfer to humanWhen she should escalate — she does. With full context handed off.
- Look up store infoHours, address, directions, departments — answered live from your record.
- Detect voicemail vs humanLive human gets a greeting. Voicemail gets a different message. Call screener gets a third. She knows.
Outbound voice calls
OliviaAI calls your customers in real, natural conversation. Handles voicemail, call-screening robots, and live answers differently. Recorded, transcribed, and summarized into the customer record automatically.
Embedded chat
Lives on your dealership website and every eBrochure. Knows the unit the customer is viewing. Captures leads, schedules appointments, transfers to humans, recommends similar inventory — all in one conversation, all flowing into the same customer record.
Auto text reply
Inbound customer texts get drafted instantly — semi-auto (rep approves) or fully autonomous, per rep. After-hours responses go out without waking anyone. TCPA-compliant by default.
OliviaAI Write
Compose emails and texts with one click. Pulls from the customer's full history — their last vehicle interest, the kids' names, the trade they mentioned. Reps write in seconds what used to take twenty minutes.
Relationship summary
Every customer has an always-current OliviaAI summary at the top of their profile. Walk into a meeting cold and walk out looking like you've known them for years.
Next Contact engine
No more falling through the cracks. OliviaAI evaluates every conversation, decides if it's open or closed, and schedules the right follow-up at the right time on the right channel — call, text, or email.
Auto-scheduled appointments
When a text or call confirms a meeting, OliviaAI books it on the rep's calendar — no manual entry. Reschedules and cancellations follow the same automation.
Talk to OliviaAI
Voice search across inventory, voice composition for texts and emails, voice queries on customer history. One voice interface across the web and the native apps.
Best model, automatically
We continuously benchmark every leading frontier AI model across every OliviaAI task — calls, summaries, drafts. Each capability runs on whichever model wins on quality and cost. You don't pick. You just get the best.
It's not just writing. It's judgment, at scale.
Yes — we write great drafts. Better than great. But the real differentiation is in the parts you don't see: the decisions, matches, scores, and filters running silently behind every customer interaction.
Three levels of autonomy. You set the leash.
No other dealership platform gives you this much control. Each rep picks the level that fits their style, their hours, and their customers — and OliviaAI respects every choice. Manual when you want every word. Fully autonomous when you trust the system to run.
Manual
Reps own every word. OliviaAI just observes — surfaces context, summarizes history, never speaks for the rep.
Semi-autonomous
OliviaAI drafts. Rep reviews. Approves with one tap — or auto-sends after a configurable countdown if the rep doesn't intervene.
Fully autonomous
Voice, text, email, scheduling, follow-ups — OliviaAI runs the entire customer interaction within the rep's hours, tone, and restricted-topic rules. Reps step in only when she escalates.
- Conversation state engineEvery thread classified live: open (needs reply), complete (closed loop), waiting (we asked), nurture (re-engage soft). OliviaAI never bugs customers who aren't waiting on you.
- Cross-channel response detectionCustomer texts a question, replies via email two days later. We know. No more "they ghosted us" when they didn't.
- Urgency intelligence"Friday morning" gets scheduled for Friday. "ASAP" is flagged urgent. Generic FYIs go standard. Right-time, every time — without a rep flagging it manually.
- VIN decode + fuzzy trim matchVIN to year, make, model, trim, engine, transmission — confidence-scored. Smart matching even for legacy or non-standard records.
- Vertical-aware similarityFind Similar uses different scoring weights per dealer type. RV weighs length and sleep count. Auto weighs body type and fuel. Marine weighs hull.
- Identity resolutionAnonymous visitor browsing your eBrochure becomes a known customer the moment they convert. Months of prior browsing retroactively attached.
- Compliance brainOliviaAI is bound by TCPA, DNC, and quiet-hours rules at the system level — same as humans, no exceptions. Even fully-autonomous mode won't text a customer who opted out.
- Image quality systemA snowmobile photo never lands on a pickup. Every photo on every listing earns its place.
- Continuous model benchmarkingEvery frontier AI model — tested against every task. Call summary, scheduling, content analysis, drafts. The winner runs in production, even as new models drop.
- Persistent customer memoryEvery call, text, and browse feeds the relationship summary. OliviaAI walks into call #47 already knowing what was promised in call #3.
- Multi-store, time-zone awareEach store's local time drives scheduling, after-hours rules, and OliviaAI behavior. Boston to LA on one login, never confused.
- Real-time duplicate detectionMatch-on-create against phones, emails, and names — fuzzy and exact. Two reps don't unknowingly work the same person.
"The generative side is what people see. The decision side is what makes it actually work."
She sees what they send. Across every channel.
Customers don't just type. They text a photo of their trade-in, snap a window sticker, screenshot a unit from another lot, send a walkaround video. On a legacy CRM that's a dead-end attachment nobody opens. OliviaAI reads it — and ties it to the right customer, even before they've told you who they are.
Send a photo. We get it.
OliviaAI actually looks at every image and listens to — and translates — every video. A window sticker becomes a known vehicle. A trade-in photo becomes a lead. A Spanish-language walkaround becomes an English summary on the rep's screen. It never lands as a mystery attachment; it lands as understanding, folded into the customer's story and their next step.
- Image — read, not just storedShe identifies the vehicle, the condition, the part shown, and any legible stock number or VIN — and categorizes it: trade-in, window sticker, odometer, damage.
- Video — heard and seenThe words are transcribed and the picture is read. A silent walkaround still tells us which unit. Non-English speech is translated automatically.
- Private — PII stays protectedA driver's license or pay stub routes straight to encrypted storage. OliviaAI notes the category — never copies the numbers.
- Every channel, one brainText, email, your website chat, eBrochure chat, video calls — the same understanding and the same memory, no matter how it arrived.
- Anonymous becomes knownThe moment a visitor identifies — a lead form, a reply, a brochure they open — every message and image they sent snaps onto their record.
- Your site and ours, one identityThe chat on the dealer's own website and the brochures we host resolve to a single customer — no third-party cookies, built for the post-cookie web.
- Walk-in? One tap.A browser walks through the door. Your rep links them to the website visit they just had — photos and all, on the new profile instantly.
- It shapes the next moveWhat they sent flows straight into the relationship summary and the next scheduled touch. Tuesday's trade-in photo is part of Friday's follow-up.
- Behind the scenes, by designOliviaAI's read of a photo never clutters the chat thread. The rep sees a clean conversation; the understanding lives in the customer's story.
Know more. Type less.
Every interaction across every channel — auto-captured, auto-organized, auto-attributed.
One customer. Every channel. One record.
A customer browses your eBrochure on Monday — anonymous. They fill out a finance form on Tuesday. They text your number Wednesday. They submit a credit app Thursday. They walk in Friday.
Most platforms create five different records. We create one. The moment they identify themselves, every prior touch — even the anonymous ones — snaps onto the same customer profile. Forever. No reconciliation projects. No "why does this customer have three accounts?"
- eBrochure views
- Website clicks
- OliviaAI chat
- Web forms
- Inbound text
- Outbound text
- Facebook Messenger
- Instagram DM
- Inbound call
- Outbound call
- Voicemail
- Inbound email
- Outbound email
- Video calls
- Credit app
- Trade-in submission
- Appointments
- Deal activity
- Service history
- Walk-in / showroom
The "anonymous-to-known" moment: the instant a first-time visitor identifies themselves — chat capture, form submit, credit app, a call to a tracked number — every previous step retroactively attaches. Pages viewed, vehicles zoomed into, time spent. On the profile before the rep walks into the meeting.
Real-time, everywhere.
Most CRMs poll a server every thirty seconds and call that "real-time." We push every event to every device in under 200 milliseconds — across browser tabs, mobile screens, and the customer profile of whoever is watching. No refresh button. Things just appear, exactly when they happen.
- Multi-surface pushOne inbound text fires a toast, a nav badge, a My Day update, and a customer-profile bubble — simultaneously.
- Live collaborationTwo reps editing the same customer? Field-level updates, presence indicators, conflict-aware saves.
- Live call eventsA call connects, transcribes, and summarizes — and every dashboard, badge, and timeline updates as it happens.
- Lead board live updatesA new lead lands? It appears on the BDC board the same second.
- Deal collaborationSales manager pencils a number from upstairs. Salesperson sees it on the desk in real time.
- Preference-awareReps choose how they're reached: in-app toasts, browser badges, SMS for critical alerts.
- Unified timelineCalls, texts, emails, video calls, social messages, appointments, deals, trades, browse history — one chronological view.
- Points of ContactMultiple POCs per customer across departments and stores. BDC, sales, service, F&I — each gets the right context, tasks, and alerts.
- Multi-store nativeA customer worked across three stores in your group? Each store sees its own POCs, deals, and notes. No cross-contamination.
- Duplicate detectionReal-time match-on-create against phones, emails, and names — alerts before two reps work the same person.
- Cross-team tasksBDC assigns tasks to sales reps. Sales delegates to F&I. Every task lands in the assignee's My Day — with attribution.
- Visitor trackingKnow which customer opened the eBrochure, what they looked at, how long they stayed, and when they came back. First-party, privacy-clean.
- Audit-grade changelogEvery mutation — who, what, when, where, why. Search by category, employee, or customer.
The deepest catalog in the industry. Owned outright.
Not licensed from a single vendor. Independently compiled, continuously refreshed, audited for accuracy. The first dealership platform with the data to back its OliviaAI.
The catalog that never stops growing.
Other platforms license a static data feed and refresh quarterly. We do the opposite. Some of the most advanced data infrastructure in the industry runs around the clock — keeping every spec, every photo, every floorplan, and every brochure current. You see clean data. We do the work.
No single source is trusted in isolation. Every value is verified, ranked, and reconciled — the right number, every time, without overwriting good data with worse data.
- Daily — new every dayNewly released trims, freshly filled specs, latest recalls — added the moment they appear.
- Weekly — photos, polishedHigh-resolution photos, floorplan diagrams, and a quality pass that removes anything off-brand or off-product.
- Monthly — deep coverageHistorical years filled in. Brochures and detailed specs added. Every record polished across the catalog.
- Always accurateWhen something changes upstream, the catalog adjusts on its own.
Automobile
25,714 trimsEvery passenger vehicle, truck, and SUV sold in the US since 1981. OEM-grade specs, official fuel economy, federal safety ratings and active recalls, independent reliability scores, 140K+ images. 61 makes · 1,072 models · EV, PHEV and hybrid.
RV
75,318 floorplansTravel trailers, fifth wheels, Class A/B/C, toy haulers, truck campers, pop-ups. Tank capacities, slides, sleep counts, dimensions. 162K+ images.
Marine
3,965 modelsBoats, yachts, pontoons, fishing platforms, watersport. 150+ spec columns including hull, propulsion, electronics, safety.
See Marine in DealerCRMPowersports
All major OEMsMotorcycles, ATVs, side-by-sides, snowmobiles, PWCs. Honda, Yamaha, Polaris, Can-Am, Harley, Indian, Ducati, KTM, Kawasaki.
Outdoor Power
13 categoriesMowers, compact tractors, generators, snow blowers, pressure washers, handheld, attachments. The OPE catalog the industry lacked.
- VIN decode to trim matchScan or type a VIN; get the year, make, model, trim, engine, transmission, MSRP, options. Backed by our proprietary pattern library and OEM-grade data feeds.
- Inventory to catalog auto-linkEvery unit in your inventory links to its catalog entry. Specs you don't have to re-enter. Stock photos when you don't have your own.
- Find SimilarCustomer interested in an XC60? See every similar unit on your lot — by body type, fuel, length, sleeps, price tier. Vertical-aware scoring.
- Factory window stickersThe original OEM Monroney label — actual MSRP, factory-installed equipment, fuel economy, warranty — pulled by VIN straight from the manufacturer. One tap to send it to a customer.
- Comparison builderLine up 2–5 units side by side — your inventory or any catalog vehicle — with a clean spec table and an OliviaAI-written recommendation. Send by email, text, link, or PDF.
- Market pricing intelligenceWhere every unit sits against the live market — comparable listings, price position, days-to-turn, aging risk. Built on our own corpus of millions of tracked listings.
Real deals. Real numbers.
No more mental math + Excel + DMS. AutoPencil 2 is a simpler deal workspace with real state-by-state tax and fee math, live lender programs, cash out-the-door rolls, and every major deal type.
Credit prescreen and full pulls live inside the deal. Customers can start with a consented pre-qualification from the eBrochure, and your team keeps moving from the same record.
Two machines and a trailer. One payment.
Powersports, RV, and marine deals rarely stop at one unit. AutoPencil structures every unit on a single obligation — each taxed for its own class and titled separately — then prints one payment. Down payment and trade allowance split across the units for the customer's paperwork.
A real deal on a live store, not a mockup. Tap the screen to enlarge it.
- Five deal typesFinance, Lease, Cash, Balloon, One-Pay. Switch between them in one click. Each preserves its own rate, term, and grid defaults.
- Multi-collateral dealsFinance several units on one contract — two machines and a trailer, a boat and its trailer. One payment for the customer.
- Real tax & feesReal state-by-state tax rates. Real registration. Real title fees. Real document fees. Compliance teams love us. Customers trust us.
- Live lender programsPull real buy rates, money factors, residuals, incentives. Compare offers. Mark up to your sell rate. Reserve calculated automatically.
- Payment gridsConfigurable matrix of terms × down payments × programs. Show three options, ten, twenty. Customer picks the cell, you close.
- Trade-in mathVIN decode for autos, drill-down for RVs. ACV vs. allowance vs. payoff handled separately. Front gross stays accurate even with over-allowance.
- Co-buyersFull credit-app-ready profiles. Reusable across deals. Promote to customer when ready.
- Pencil versioningPencil #1, #2, #3 — every save snapshotted. Roll back, compare, present multiple options.
- AutoForm engineOne template. Every dealer's lineup. Print, email, text, push to DMS — all from the same configurable form layout.
- Embedded credit, in contextRun a prescreen or full credit pull without leaving AutoPencil. The result stays with the customer and is permission-gated.
- Customer pre-qualificationA customer can begin from the eBrochure through a dealership-configured consent flow. DealerCRM creates the lead and brings the result back to the team.
Every channel. One inbox.
Voice, SMS & MMS, branded RCS, email, video, and Facebook Messenger, Instagram Direct & WhatsApp — every customer conversation lands in the same place, on the same record, in real time.
Voice
Any device — cell, mobile, desk, or browser. You bring the phone. We bring carrier-level quality.
- DealerIdentify branded calling — outbound calls show your dealership's verified name, not "Unknown Caller"
- Recording, transcription, OliviaAI summary on every call
- Per-rep softphone with transfer, hold, and call flip between devices — and no voicemail: a missed call is answered by OliviaAI
- Rep notes, author-locked, on the same record
SMS & MMS
- Inbound + outbound, two-way conversation threads
- MMS attachments — photos, PDFs, signed docs
- OliviaAI auto-drafts and auto-sends per your rules
- Opt-in checked on every send. DNC respected.
- Send from your domain. SPF, DKIM, DMARC ready.
- Inbound parsing — replies land back on the customer
- Open and click tracking. Unsubscribe respected.
- Rich editor with media library, file attachments
Video
- Virtual walk-arounds, no apps to install
- Recorded, transcribed, summarized — like every call
- Send a link. Customer joins. Done.
RCS messaging
- Your dealership's name and logo on the thread with verified-sender trust — on iPhone and Android
- Rich vehicle cards with tappable actions — book a test drive, apply for credit, get directions
- Designed appointment passes with one-tap Confirm & Add to Calendar
- Delivery and read receipts, typing indicators, reactions — with automatic SMS fallback
Facebook, Instagram & WhatsApp
- Facebook Messenger, Instagram Direct, and WhatsApp Business — every conversation lands on the same customer record as the calls, texts, and emails
- Reply from one unified inbox — reps don't need the Meta apps on their phones
- OliviaAI handles social DMs the way she handles texts — auto-draft, auto-respond per your rules, escalate when it matters
- Marketplace inquiries from Facebook hit the CRM as real leads, attributed to the unit and the source
Beautiful brochures. Active conversations.
Every vehicle gets a premium digital brochure with embedded chat, real-time tracking, and one-click capture. The customer browses; you watch what they do.
- 70+ premium templatesLight or dark, mobile-first, tightly typeset. Yours, branded.
- Embedded OliviaAIAnswers armed with this unit's specs, your inventory, and the customer's history if known.
- Engagement trackingEvery scroll, click, image-zoom, time-on-page — captured.
- Lead captureAnonymous visitors become known customers in one chat exchange.
- Self-service schedulingCustomer picks a time from the rep's calendar. Confirmation sent both ways.
- Online credit appSubmit-from-browser applications, signature pad, document upload. Lands on the deal.
Watch the whole market. From one screen.
Every active listing across the major marketplaces — tracked in near-real-time. Pricing trends. Days on market. Sold detection. Always-current coverage you can trust.
- Price changesEvery drop, every hike, every listing — a historical price chart per unit.
- Days on marketWhen a listing disappears, we lock in the days-on-market and mark it sold.
- Every vertical you sellAuto, RV, marine, powersports, outdoor power, e-bikes, golf carts, trailers, agricultural, commercial — one schema, one dashboard.
- Always accurateEvery listing, every price, every status kept correct, every day. You see clean data. We do the work.
Built for how reps actually work.
- My DayScheduled contacts, appointments, awaiting-review drafts, urgent leads, team tasks, OliviaAI-flagged opportunities.
- Unified InboxSMS, email, missed calls, voicemails — one feed, real-time, with OliviaAI previews and one-click reply.
- Universal searchCustomer, vehicle, deal, employee, conversation — one search box. Voice-enabled. Instant.
- DashboardsLead closing, response times, telephone activity, video analytics, OliviaAI activity — every KPI, drillable.
- Smart notificationsToast, badge, SMS — preference-aware, channel-aware, urgency-aware.
- Files & media libraryCDN-backed hosting, reusable across emails, texts, brochures. One upload. Everywhere.
Every metric that matters. One drill-down away.
Real-time, drillable, multi-store. Built for the people who actually run the floor — not just the people who write the quarterly report. And when you need a view that doesn't exist yet, you don't file a ticket — you ask OliviaAI to build it.
BDC Lead Command Center
The most exciting way to work internet leads, period. Every lead, every store, every stage — live on one screen, sortable, draggable, reassignable. Stop chasing CSV exports. Stop wondering where leads went. Run your BDC like a trading floor.
Built for the team that turns inbound web traffic into showroom appointments — and the manager who has to prove every minute is being worked.
- 13-stage live pipelineFrom "new" through "sold" — every lead, every status, instantly.
- One-click reassignmentPull a lead from one rep, hand it to another, log the reason. All audited.
- Aging + SLA alarmsHot leads are flagged as they age. No more buried-and-forgotten.
- Multi-store rollupRun one store, run twenty — same view, store filter on top.
- Slide-out lead panelClick any lead to see the full conversation, customer history, and one-click actions.
- Bad-lead recyclingMark with reason, reassign for a second look, or close cleanly.
- OliviaAI Dashboard StudioDescribe the report you want in plain English. OliviaAI queries your real data, picks the chart, builds the widget, and saves the dashboard. No SQL, no IT ticket.
- Live EngagementSee which known customers are on your site or opening your eBrochure right now. Reps get an ambient toast anywhere in the CRM.
- Lead ClosingConversion funnel from inquiry to appointment to demo to sold, by rep and by source.
- Response TimesFirst-touch latency by channel and by rep. Set SLAs. See who's hitting them and exactly when leads went cold.
- Calls DashboardVolume, duration, hold time, abandonment. Drill into any call, hear the recording, read the OliviaAI summary.
- OliviaAI ActivityCalls handled, texts drafted, appointments booked, transfers to humans. Watch OliviaAI work, in real time.
- Marketing PerformanceCampaign attribution by source, ROI per dollar, customers gained vs. lost.
- Video AnalyticsVideo walkthroughs sent, opened, watched-to-completion. Know which assets close.
- Desk LogEvery up, every working deal, every house close. The classic desk log — modernized, real-time, searchable.
- Rep LeaderboardsDaily, weekly, monthly. Calls, texts, appointments set, deals closed, gross. Public, transparent.
The whole dealership. In your pocket.
The most modern mobile app in dealer software — and it's OliviaAI-driven. A true native iOS and Android app, not a shrunk-down website, with OliviaAI built into every screen. Reps sell from the lot and from the car: scan a plate or VIN, work the full customer record, answer an inbound call, transfer or place it on hold, snap a trade, and push a deal to the DMS.
Same customer record, same OliviaAI, same data — live across phone and desktop the instant anything changes. Included with every DealerCRM account.
Camera does the data entry
Scan a driver's license, VIN, or plate — the customer or unit resolves in seconds. Snap walkaround and condition photos straight onto the record.
The complete dealership phone
Answer or place calls on the dealership line, then use hold, keypad, and transfer from the native call screen. Call Goals and the relationship brief stay one drawer away.
OliviaAI, hands-free
Tap the mic between deliveries — "what's my next contact," "text the Smith family I'm running late." Same brain as the desktop.
Push that means business
Lead assigned, customer replied, appointment due, hot engagement — the right rep gets the right push with one-tap actions, respecting quiet hours.
Now on your wrist: DealerCRM Watch
Native apps for Apple Watch and Wear OS. Run the live meeting, log the test drive, mark it sold and answer the lead with OliviaAI voice — without ever holding a phone.
Meet DealerCRM WatchOne platform. Five industries. Native to each.
DealerCRM isn't an auto CRM that "supports" RVs. The platform automatically adapts: terminology ("Vehicle" vs "Unit"), VIN-vs-floorplan logic, vertical-specific fields, similar-inventory scoring weights, browse pages, and OliviaAI tools.
- Automobile
- RV
- Marine
- Powersports
- Outdoor Power
What "native" actually looks like
On a powersports floor the product speaks powersports: units, not vehicles. Side-by-sides, dirt bikes, ATVs, and trailers side by side in the same book, with the search examples, comparison logic, and unit specs that fit the vertical — not automotive copy with the badges swapped.
A real store's inventory. Tap the screen to enlarge it.
Explore Marine
Built for one rooftop. Built for a thousand.
DealerCRM was engineered from day one for the largest dealership groups in the country — and it's just as ready for an independent single-store operator. The same platform, the same SLA, the same OliviaAI. Different scale.
Independent dealer
All the OliviaAI horsepower of a national group, none of the bureaucracy. Set up in days, not quarters. Run your store with the same tools the biggest groups in the country are running.
- Days to onboard, not months
- One rep can run the entire system from My Day
- OliviaAI works around the clock — every channel, every customer
- Priced to be affordable for any size dealer
Multi-location group
From three rooftops to a thousand. Per-store data isolation, group-wide rollups, multi-region time zones, branded subdomains. Every store independent. Every executive dashboard unified.
- Group-isolated database + per-store data scoping — zero cross-contamination at any layer
- Group-wide BDC routing across every rooftop
- Time-zone-aware scheduling from coast to coast
- Custom branded domains and email per store
- Cross-store customer linking with audit-grade isolation
- Tenant-isolatedEvery dealer group is its own subdomain, its own database, its own settings. Zero cross-tenant leakage — audit-grade.
- Cross-store rollupsRun BDC across every rooftop. Compare reps across stores. Compare stores across regions. One pane.
- Multi-region time zonesEach store runs on its local clock — scheduling, hours, OliviaAI behavior, everything.
- Mixed-vertical groupsAuto + RV + Marine in the same group? Each store renders the right terminology, specs, and inventory matching — automatically.
- Role-based permissionsSales, BDC, F&I, service, GM, group exec. Each role sees only what it should — across stores, departments, the org.
- Horizontally scaledServerless infrastructure that auto-scales with your volume. 100 calls a day or 100,000. Same response time.
- Branded domains per storeeBrochure URLs, email senders, login pages. Customers never see "powered by." They see your store.
- Built for integrationOpen APIs for inventory feeds, lead injection, DMS push. Group engineering teams plug us into whatever else you run.
- Same SLA, same teamOne store or a thousand, you get the same response time, the same engineers, the same roadmap. No "enterprise tier" gatekeeping.
"The same platform that runs the corner store runs the corporate group. And it grew up with both in mind."
Plays well with everything you already have.
DealerCRM is opinionated about how dealerships should run — and pragmatic about the fact that you already have a DMS, a phone provider, lead aggregators, ad platforms, and tooling you can't rip out tomorrow. Open APIs, structured webhooks, and bidirectional pushes meet you where you are.
DMS, both ways.
Your DMS is the system of record for inventory, deals, and accounting. We respect that. We pull from it, we push to it, and we never expect you to retire it.
Inventory syncs in. Deals push out. Customer records stay in lockstep. Reps work in DealerCRM. Your back office keeps its DMS. Everyone's happy.
- Inventory inLive inventory feeds from your DMS — vehicles, pricing, status, photos. Auto-matched to our catalog on arrival.
- Deals outStructured deal data pushed back: customer, vehicle, trade, financing, products. Your DMS stays the system of record.
- Customer syncCustomer records, contact info, vehicle history kept in step both directions. No duplicate-entry tax.
- Service & RO dataProvider-neutral repair orders with vehicles, operations, totals, issue summaries, and full detail — on the customer profile and in the native apps.
Every feature. Executable. In real time.
Most dealership CRMs trap your data inside their walls and offer a read-only export at best. We do the opposite. Every feature and function in the platform is exposed — through a documented REST API and through a Model Context Protocol server. Read, write, execute. In real time.
Send a text. Place a call. Book an appointment. Pencil a deal. Trigger OliviaAI to follow up with a customer. From your code, your dashboard, your agent — same second, same result as if a rep clicked the button.
- Open REST APIEvery feature, callable. Every record, read-write. Documented, versioned, rate-limited, authenticated.
- MCP server — industry-firstPoint any modern AI agent at your CRM via Model Context Protocol. The agent doesn't just read — it acts, in real time, on your behalf.
- Real-time executionNo batch queues. The SMS goes out, the appointment hits the calendar, the toast fires on the rep's screen — immediately.
- Webhooks for everythingSubscribe to any event — new lead, deal saved, appointment confirmed, customer captured.
- Why this is rareA custom AI workflow — "find every cold lead, summarize their history, draft personalized outreach, send via text" — runs in an afternoon. Not a quarter. Not a vendor ticket.
- Lead injectionInbound leads from any aggregator — OEM website forms, third-party listings, captive finance portals, paid ads. Auto-routed, auto-attributed, instantly visible to BDC.
- SSO & identitySingle sign-on for groups that manage their workforce in an identity provider. Users provisioned, deprovisioned, and grouped automatically.
- Calendar syncTwo-way calendar integration so DealerCRM appointments appear on a rep's existing calendar and busy time blocks the booking surface.
- Lender & F&IReal lender programs, rate sheets, residuals — wired in for live finance and lease structuring inside AutoPencil.
- App OneMarine, RV, powersports and trailer stores submit through App One from the desk once. Re-desk and it updates in place. Decisions, rates, stipulations and funding status come back onto the customer.
- Embedded creditSoft prescreen or full pull without leaving AutoPencil; customers start a consented pre-qualification from the eBrochure.
- VIN decode serviceScan or paste any VIN, get year, make, model, trim, engine instantly — industry-grade decoders plus our own pattern library.
- Data exportsGroup-level data warehouse exports for BI and analytics teams. Your numbers in your tools.
- Custom integrationsA custom DMS connector, a vendor-specific data feed, a private webhook bridge — we'll build it. Enterprise without the enterprise red tape.
Compliance isn't a feature. It's the floor.
- Documented security controlsTenant-scoped authorization, encryption, complete exportable audit history, documented administrative controls, DLP, monitored operations, independent recovery copies and incident-response procedures. Current evidence is provided directly, without claiming a certification or audit report that is not available.
- TCPA-compliant SMSEvery outbound text checks opt-in status. Zero exceptions in code. OliviaAI is bound by the same rules as humans.
- DNC enforcementDo-Not-Contact flags respected at every channel — phone, email, text — at the system level.
- Multi-tenant isolationEvery dealer group is its own subdomain, database, and settings. Zero cross-tenant data leak.
- Full audit trailEvery change — who, what, when, IP, before/after. Searchable. Exportable. Permanent.
- Two-factor adminEmail + SMS OTP on every admin login. No "remember device" shortcuts.
- Encryption at restSSN, DL, banking info — AES-256-GCM. Keys never live in source. Per-dealer credential vaults.
Configurable everywhere. Hardcoded nowhere.
Every OliviaAI prompt is editable. Every fee is yours. Every form layout is yours. Every department, every program, every grid — your dealership, your rules.
- OliviaAI instructionsPer-feature dealer instructions on top of system rules. See exactly what OliviaAI is and isn't allowed to do.
- Lender programsEnable any of 200+ national lenders plus your own custom adds. Per-deal-type toggles.
- Fees & taxesDoc fee, dealer prep, custom add-ons — captured automatically and presented to the customer correctly.
- Form layoutsOne template, your line items. Print, email, text, push to DMS — same source.
- DisclosuresSystem disclosures plus your custom additions. Legally required ones can't be disabled.
- Hours, tones, restricted topicsConfigure when OliviaAI works, how she talks, what she won't discuss. Per-rep overrides supported.
- DepartmentsSales, BDC, Service, Finance, Parts — or your own. Drives POCs, routing, and reporting.
- Custom domainsBranded eBrochure URLs. SSL handled. Looks like your dealership all the way through.
Ready to see what your dealership becomes?
Have OliviaAI call you from (424) 286-0110, or text her there. She can answer DealerCRM, voAIce, and OliviaAI questions like a salesperson and help you decide what to see next.